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In today's fast-paced global marketplace, the digital platform has become an indispensable component for businesses to effectively communicate with their target audience. GULF sees the growth of digital business. In order to meet the needs and be able to compete with market competitors. It also adds value to the business as well.
GULF foresees rapid growth of digital infrastructure business in Thailand, as the economy is increasingly being driven by innovation and technologies. In 2021, the Company made a Conditional Voluntary Tender Offer for INTUCH’s shares. INTUCH is a company that invests in telecommunication, media, technology and digital businesses. As a result, GULF is currently INTUCH’s major shareholder. The Company’s investment in INTUCH will open new doors to other interesting opportunities for digital infrastructure.
In today's economy, digital business has become a vital component for companies of all sizes and
industries and becoming increasingly important for several reasons. Firstly, with the internet
and mobile
technologies, consumers are conducting their business online. The businesses that have a strong
online
presence and can effectively reach and engage their customers through digital channels are more
likely
to succeed.
Secondly, digital business allows for greater automation and efficiency, which can help
companies lower
costs and increase productivity. Additionally, it also enables companies to collect and analyze
data,
which can be used to gain insights and make better business strategies.
The rise of digital technology has led to changes in consumer behavior. As a result, companies with a strong online presence and the ability to effectively reach and engage with their customers will have a competitive advantage. And being able to take advantage of digital technology is also essential for businesses. Here are the key elements of a digital business :
E-commerce and online sales
Digital technologies have made it easier for businesses to sell their products and
services
online, which has greatly expanded the reach and accessibility of their offerings.
Digital marketing and customer engagement
Digital marketing tools such as social media, email, and search engines have made it
easier for
businesses to reach and engage with their customers.
Data analytics and decision-making
Digital technologies are enabling businesses to collect, store and analyze large
amounts of
data, which can be used to gain insights and make better business strategies.
Automation and artificial intelligence (AI)
Digital technologies such as automation and artificial intelligence (AI) are being
used to
automate repetitive tasks, allowing businesses to increase efficiency and reduce
costs.
Cybersecurity and data privacy
Digital technologies also bring new challenges in cybersecurity and data privacy
that
companies need to address to protect their assets and reputation.
Overall, the ability to leverage digital technologies is becoming essential for businesses of all sizes to remain competitive and thrive in the current economy. So, GULF’s investment in INTUCH will open new doors to other interesting opportunities for digital infrastructure.